As many elderly people struggle to stay warm and healthy over the winter months The Innocent Big Knit asks volunteers to knit a little hat for one of their smoothie bottles to wear. A million of their smoothie bottles were dressed up in these little hats before they went on sale in November and for every bottle purchased Innocent Smoothies donated 25p to Age UK to help the elderly! Some of the amazing examples are shown below.
For those who don't know how to knit (like myself!) there is the Big Knitter. This gives options for hat styles, colours and embellishments for you to 'knit' a hat online. You can then share your knit directly to Facebook or Twitter and for every 'knit' shared Innocent Smoothies donates 10p to Age UK. I've really got excited about involvement in community projects while working on this brief and you can see my 'knit' below.
This project reflects how we are aiming to engage the community with crafts in order to create a positive impact on the lives of vulnerable individuals. the use of social media has clearly been successful for The Innocent Big Knit and I think we should consider exploring how we could utilise this within our own project. The Big Knitter also allows those who are perhaps less practical to engage with the project making it accessible to a wider audience, it's not limited to those with knitting abilities. This reflects how we are considering using donation boxes to generate materials for our project as this will also allow those who are less engaged with crafts to contribute to the project.
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